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Introducing Esri’s Geotrigger Service: Welcome to the Future of Geofencing

by Kristina Weis

Today we are excited to announce the launch of Esri’s Geotrigger Service, a new product that helps developers add real-time location-based messaging and intelligence to iPhone and Android applications.

What does the Geotrigger Service do?

Mobile applications using the Geotrigger SDKs and API can send targeted location-based messages when users enter or leave geofenced locations the developer specifies. The service can also send information to servers or actions directly to the app, allowing developers to create an immersive experience by dynamically integrating location-based content.

How can I use location-based messages to empower my users?

If sending the right message at the right time matters to you, then sending it in the right place can ensure that your message is relevant and appreciated. Real-time, location-based messages can be extremely powerful for both marketing and practical applications.

Imagine sending a push notification to one of your customers as they walk into your store, or to one of your city’s residents as they get near a road that’s been unexpectedly closed. You can also create fun applications like the example below that lets people exploring a city know when they get close to something interesting.

Screenshot of Geotrigger Demo

There are many other use cases for the Geotrigger Service, too.

  • Notify citizens about road closures, emergencies, or public safety warnings based on their past or current location.
  • Inform tourists about interesting places as they explore your city, theme park, etc.
  • Engage customers with personalized content or deals the moment they enter a store—or a set amount of time after they have dwelled there.
  • Send a message to prospective home buyers when they’re near properties that match their search criterion.
  • Optimize customer service by notifying employees when a customer who just ordered something from your mobile app arrives at your store to pick up the item.

What companies and industries are using the Geotrigger Service today?

AMP Energy and 7-Eleven

7-Eleven stores around the United States were geofenced with custom location-based alerts. This innovative marketing program drove distribution and end-cap displays of AMP Energy Orange up 70 percent at participating 7-Eleven stores during the promotion.

Taqtile chose to build its location-aware apps on the Esri location platform. It found the Esri Geotrigger Service to be well designed, easy to use, and equipped with a great pricing structure. One important feature for Taqtile was Esri’s battery management technology, allowing GPS to continue running in the background of the device without dramatically decreasing the battery life.

Read the full case study here.

uKnow – Family Safety App

uKnow, the leading creator of parental intelligence systems, partnered with Esri to create uKnowLocate, a revolutionary suite of family locator services.

uKnowLocate uses a geofencing capability powered by the Esri Geotrigger Service, allowing parents to draw a virtual fence around locations of interest such as the home, school, mall or a friend’s home. They can then configure customized alerts when their child arrives in or departs from the geo-fenced location.

Read the full case study here.

How will the Geotrigger Service help me?

Faster Development.

The Geotrigger Service is here to save you time and frustration. Its consistent interface means faster development of both iOS and Android apps, and its tracking profiles keep you from having to manage the frequency of GPS checks.

Save battery life.

We know how time consuming it is to manually manage the frequency of GPS checks, and to get the right balance of accuracy and battery life. That’s why we baked battery life management into the Geotrigger Service. Just choose one of the three tracking profiles that best fits your app’s needs, and you’re good to go.

Built on top of core location services.

The Geotrigger Service greatly enhances iOS and Android’s native geofencing features, like the ability to create complex polygon geofences and to notify other servers and services when triggers are fired. There’s also a visual editor, allowing you to quickly manage geofence alerts without code.

Try it!

You can try the Geotrigger Service with the Free for Development ArcGIS subscription as long as you like. When you want to deploy your app or have more than 600 Geotrigger events fire per month, you just need to upgrade to a paid subscription.

For more information about the Geotrigger Service, check out its web page, documentation, case studies, and FAQ.